We created this 60sec. Commercial out of existing Footage that was shot by us during the 24h Race 2010.

Energy. Naturally the core element of the new energy drink P6 Energy. After our creation department took on this job for the beverage manufacturer, we pretty much developed the underlying visual ideas that same day: the energy itself. So we devised the concept, putting the can right in the center of the action or, to be more precise: the contents of the can. Large amounts of energy cannot be contained for very long, all it takes is the right impulse for it to be released. However, we did not want to show the energy itself, rather give the viewer a hint where it might be hiding.

On the occasion of the 175th anniversary, our local bank Sparkasse Oberhessen assigned us with the production of a commercial. The intention was, to reflect the brand Sparkasse and its strong integration into the local community. At the center of the animation stood the number 175 and the meaning of the individual digits 1, 7 and 5. The guidelines called for these digits to be circumsribed with text. The resulting statements should then combine to the number 175.